Advantages Offered by Open Exhibition Stand Designs Companies attending a trade show or exhibiting at another event have a number of influential decisions to make in terms of the design of their exhibition stands. But one of the most important involves the layout of the stand itself and how passersby can gain access to the booth. With that said, an interesting trend that has emerged lately is the use of open exhibition stand designs, especially by companies that seek to make an unforgettable impact. Back then, open designs have been criticized for being challenging to manage and for the lack of wall space, but why have they increased in popularity? Quick Access
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Perhaps the most understandable reason businesses prefer open exhibition stand designs is the ease of access it provides, making them more striking for attendees. A stand that is only open on a single side tend s to cause a queue to form, or have a certain part of the display blocked from view, but open designs are accessible from every side.
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This means visitors will be able to walk through the display and take a look at the displays or products whenever they way. Of course, some of the toughest challenges attached to this kind of stand design are having the right staff size and making everyone will actually cross from one side of the display to another to address the needs of visitors. Standing Out in the Crowd Another huge reason open exhibition stand designs have grown in popularity nowadays is that they let exhibitors to stick out from the crowd. Instead of having a stand up against a wall, open exhibitions are placed somewhere at the center of the trade show floor, naturally sparking the curiosity of visitors. Indeed, open stand designs are advised for high profile companies, or businesses that would like to make a really big impact at a particular show, specifically because they come with a level of prestige. Customized Designs With open exhibitions, companies are able to unlock a wide array of possibilities as far as the stand’s design is concerned. Hence, they are a great option for businesses that are willing and able to spend a little more on making a stunning custom-built display. Branding Finally, standing out in a crowd with their key open exhibition stand design, helps companies emphasize certain brand values, which cannot be done with more traditional designs. to be different. It also reaffirms that the brand is welcoming to everyone. It shows the company’s willingness to go extra mile and tear walls down. Such things may be strengthened by the wise use of graphics and brand messages in the stand design, making sure tha the layout and branding reinforce each for maximum impact.